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Bobby Godsell at the launch of the Riches of Africa gold jewellery design competition in South Africa in 1998. The purpose is to provide a showcase for design talent, to enhance the technical skills of craftsmen and to stimulate growth in the local gold jewellery industry.

 

 

Marketing

The Launch of Riches of Africa...
 

As a leading gold company, AngloGold believes that it has real responsibilities for the health of the market place for gold, and intends to play a positive role in improving gold's position in world markets. Jewellery by J FriedmanWhilst AngloGold's commitment to this objective has in the past been realised through the agency of the World Gold Council, from 1999 the company intends to undertake an active market development role in its own name, as well as in partnership with other organisations wherever this will be to the advantage of gold. Although still at an early stage of developing this initiative, we have already undertaken a number of commitments.These include the establishment and the sponsorship of a gold jewellery design competition in South Africa; the launch and sponsorship of a gold design competition in Asia which will go beyond jewellery design; and the sponsorship of gold jewellery design award events for India and of publicity for gold during the 1999 Dubai Shopping Festival. In addition, we have initiated market research into gold consumer issues for the years ahead, and will take further initiatives once findings of this research become available.

 

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